The Rundown
Hola, I’m PK, a creative thinker/writer with a knack for making brands sound like they actually have a personality. With 20 years in advertising, 14 of those as a creative director, I’ve worked everywhere from boutique agencies to global powerhouses, shaping campaigns for brands like Bacardi, Coca-Cola, ABInBev, GORE-TEX, GoDaddy, and Bass Pro Shops. Whether I’m crafting copy, concepting campaigns, or strategizing what’s next on the daily docket, I always bring a mix of strategy, wonder, storytelling, and just the right amount of irreverence to the table.
Outside of work, I’m a golden retriever wrangler, recipe tinkerer, rare dub reggae collector, beachcomber, antique mall walker, amateur juggler, and a proficient hula hooper (these hips don’t lie). I never say no to a good road trip or a hole-in-the-wall taqueria, especially if the sign is faded and worn. I’ve thrown pottery, lasted a full eight seconds on a bull named Thunder, and spent time living the van life (thanks covid). A mad lib savant and self-appointed nickname specialist, I firmly believe that a well-placed joke can diffuse even the most heated situations; because sometimes, laughter really is the best strategy.
My curiosity is never fully satiated, and I’m always looking for new ways to push myself creatively; whether that means diving into a new medium or software, experimenting with different storytelling styles, or just seeing how far I can take an idea before it gets completely out of hand (or budget). Right now, I’m knee-deep filming a cynical, deadpan YouTube cooking series that blends sarcasm with making a tasty meal. At the same time, I’m writing my first children’s book about my dog, Kevin, a story inspired by his misadventures, quirky personality, and general belief that the world revolves around him. Because let’s be honest, it probably does.