Patrick Kearns

Creative Leader | Conceptual Thinker | Campaign Architect

Senior Copywriter/Creative Director with a proven track record in campaign development, brand storytelling, and team leadership. Adept at conceptual thinking, presentations, pitching, and organic business growth. A natural collaborator with an easygoing nature, driven by curiosity and an insatiable desire to learn. Passionate about delivering strategic, results-driven creative across digital, TV, social, and experiential.

EXPERIENCE

Affinitiv Advertising | Copy Director (Remote)

May 2023 – Present

Lead and mentor a team of five copywriters in developing TV, radio, social, print, and performance campaigns for Tier 3 automotive brands, dealer groups, and dealerships across the country.
Oversee the creation and execution of 400-500 pieces of advertising communication per month, managing workflow, deadlines, and cross-functional collaboration while fostering a team culture of efficiency, creativity, and enthusiasm.
Collaborate with account, strategy, and design teams to ensure brand consistency and performance-driven messaging.
Clients: Chrysler, Jeep, Dodge, RAM, Mini Cooper, BMW, Mercedes-Benz, INEOS, Ford, Honda, KIA, Toyota, GMC, and Bayer.

Coffee & Vinyl Freelance | Associate Creative Director/Senior Copywriter

February 2019 – Present | San Luis Obispo, CA

Partnered with agencies and brands across outdoor, spirits, tech, and DTC to develop branding, TV, promotions, digital, packaging, e-commerce, PR, and social campaigns.
Conceptualized and executed high-impact creative that resonates with niche audiences and drives brand affinity.
Clients: GoDaddy, Codal, GORE-TEX, SITKA Gear, GORE-WEAR, VIEV, Blood Oath Bourbon, Proper 12 Irish Whiskey, Yellowstone Bourbon, GOAT Boxco, Compass & Nail.

We Are Alexander (Formerly GROUP360) | Associate Creative Director/Senior Copywriter

October 2013 – February 2019 | St. Louis, MO

Spearheaded creative for LUXCO, Tracker Marine Group, AB Inbev, and new business pitches, crafting compelling brand narratives across multiple platforms.
Delivered experiential activations, print, outdoor, TV, e-commerce, and social-first campaigns.
Clients: Rebel Bourbon, Yellowstone Bourbon, Exotico Tequila, Natural Light, Stella Artois, Rolling Rock, Bud Light, Budweiser, Tracker Boats, Treehouse Foods, Delhaize, Panera, M Industries.

AREA203 Digital | Creative Director/Senior Copywriter

August 2012 – August 2013 | Chattanooga, TN

Led a 12-person team of creatives and developers to produce B2B, SaaS, non-profit, and consumer brand campaigns.
Developed digital-first strategies including performance marketing, social, TV, and outdoor.
Clients: Cloudswell, Arch Advantage, Lynskey Cycles, Tennessee Temple University, Chattanooga Area Food Bank, Your Silence Kills, North Chickamauga Creek Conservancy.

Doner Advertising | Associate Creative Director/Senior Copywriter

March 2011 – August 2012 | Detroit, MI & Cleveland, OH

Created above-the-line brand campaigns for national and regional brands, collaborating with an art director partner and a larger creative team as a whole.
Led creative for retail, CPG, QSR, and automotive, blending brand storytelling with performance-driven messaging.
Clients: Arby’s, DuPont, Owens-Corning, Sherwin-Williams, The Rock & Roll Hall of Fame, Del Taco, Fiat, Chrysler.

Momentum/McCann Worldgroup | Senior Copywriter

February 2009 – March 2011 | St. Louis, MO

Crafted 360-degree brand experiences spanning TV, digital, experiential, and performance marketing.
Created award-winning work for major beverage brands, executing high-impact on-premise and social-first activations.
Clients: Budweiser, Rolling Rock, Michelob Golden, Stella Artois, Coca-Cola, Vitamin Water, Stolichnaya, Hendrick’s Gin, Grant’s, Sailor Jerry.

Javelin Experiential (NO COAST Originals) & Propaganda Inc. | New Business Development

April 2006 – February 2009

Sourced new business leads, developed RFP presentations, and contributed to strategic brand positioning.
Assisted in creative ideation for national brands and new business initiatives.
Clients: Bacardi, Grey Goose, Stella Artois, Budweiser Select, Dial, Bennigan’s Restaurant Group, and Parents’ Magazine.

SKILLS & EXPERTISE

Creative Direction & Copywriting – Concept-to-execution leadership across multiple media.
Campaign Development – Strategic storytelling that drives engagement and conversion.
Pitching & Presentations – Experience winning high-profile accounts and new business.
Team Leadership & Mentorship – Managing and inspiring creative teams.
Performance Marketing – Crafting copy that resonates across digital and social.
Experiential & Brand Activations – Conceptualizing immersive experiences.
Organic Business Development – Building relationships that drive agency growth.
Cross-Channel Advertising – Expertise in TV, radio, social, print, e-commerce, and OOH.

BOOK RECOMMENDS
Let My People Go Surfing by Yvon Chouinard
Life Lived Wild: Adventures at the Edge of the Map by Rick Ridgeway
Barbarian Days by William Finnegan
Peace Is Every Step by Thich Nhat Hanh
Breath: The New Science of a Lost Art by James Nestor
14 by Peter Clines
Blue Highways by William Least Heat-Moon
Project Hail Mary by Andy Weir
Under the Big Black Sun by John Doe & Tom Desavia
The Monkey Wrench Gang by Edward Abbey
The Way of the Peaceful Warrior by Dan Millman
In Defense of Food by Michael Pollan

THE MONTHLY HUSTLE PLAYLIST
21/04/2025 - TWH V10

References Available Upon Request