Firsts was a national TV campaign that highlighted real GoDaddy customers and celebrated their small business firsts.
This print campaign for the Rock & Roll Hall of Fame + Museum featured small items that alone don’t stand out, but when put into the context of music history, come alive to tell a bigger story.
Concepting, creating, and launching a fashion/outerwear brand amid a global pandemic with all sorts of supply-chain issues was a lesson in acceptance, compromise, and lots of luck - enter VIEV.
My art director partner and I created a series of screen-printed posters from the voice of Doner’s deceased founder, Wilfred ‘Brod’ Doner. We sent them out to past contacts at Brown Forman, Constellation, William Grant & Sons, Bacardi, Diageo, etc. Senior management was pissed until we started getting callbacks.
Good bourbon & vinyl records are living, breathing things. They’re capable of time travel, provide comforting relationship advice, and are best when shared together. Rebel & Records was an homage to the real experience of sharing music with friends.
Below are some picks from a content series we created to support the retail campaign. We partnered with the Los Angeles record label Innovative Leisure and some of their artists to create an intimate experience for the campaign.
We took GORE-TEX and partnered with three premier ski/snowboard destinations to make high-end outerwear rentals a reality.
Managed WooCommerce Stores was a bit of a mouthful. This campaign was all about making it approachable and easy to get with a series of 15-second spots. A full 60-second spot lived on the GoDaddy.com front of site page.
Being a victim of bullying myself, I wanted to make some impactful noise. I partnered with Jason Winn, the director of the movie The Fat Boy Chronicles and together we raised some funds, called in favors, and busted our asses getting this campaign off the ground.
Instilling the spirit of freedom, individuality, and the right to never back down into six custom motorcycles was the first step. My task was to capture their journey and to tell their stories - from Austin, TX to Sturgis, SD and everywhere in-between.
Creating fresh packing designs for Lowes Food’s private label brand was a tall order with hundreds of SKUs. We blended personality with practicality. The front label needs to grab attention from 10 feet, spark interest at 3 feet, and seal the deal at 1; all while reinforcing key product features. Each package told a story, turning everyday pantry staples into instant cart picks. These were some of my faves.
What began as a disparate piece of collateral turned into a full repositioning campaign for TRACKER Boats. Ten years later, and they’re still running my tagline. I’ll take that over awards any day of the week.
Busch Heroes was a celebration of real Busch drinkers nominated by other Busch drinkers. Those who went above and beyond the call of duty. Telling their stories in a natural, organic way was the key behind this content series.
